Which user behavior is predictive of conversion to paid? This is the intriguing, business-driving, conversion rate-lifting question we're seeking to answer for beta customers of our new Conversion product offering. And starting today, we're inviting a handful of additional companies to join our beta. Want in?
Top conversion marketers use intuition as the starting point for optimizing free trial and freemium conversions. After all, this makes sense because conversion marketers are hired for a reason – they typically have experience at multiple companies where they optimized the free trial experience for conversion to paid. But, relying too heavily on intuition is fraught with risks...just ask the creepy clown in the video below!
Philip Tetlock has published an intriguing book, "Superforecasting: The Art and Science of Predictions". Conversion marketers, it's time to figure out whether you're a fox or a hedgehog (say fox, say fox!).
We have some very simple advice for you. Before you have your QBR, do a QBR.
You ask, and we deliver, oh loyal readers. Here's the definitive list of customer success reads from the team at Preact, namely our book-reading fiend Michelle Fitzgerald.
There’s this story we tell at Preact – the moment we first realized we were onto something worth being onto.
A few days ago, I asked my colleagues to share terrible customer service experiences. I specifically dug for situations where they had no idea who to call and ended up pleading with multiple reps to solve their problem.
Sourdough bread recipes and templates have a lot in common.