John Rode
John Rode
October 30, 2015

Join Preact's Free Trial and Freemium Conversion Prediction Beta

Which user behavior is predictive of conversion to paid? This is the intriguing, business-driving, conversion rate-lifting question we're seeking to answer for beta customers of our new Conversion product offering. And starting today, we're inviting a handful of additional companies to join our beta. Want in?

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John Rode
John Rode
October 16, 2015

What Does This Creepy Clown Know About Free Trial Conversion?

Top conversion marketers use intuition as the starting point for optimizing free trial and freemium conversions. After all, this makes sense because conversion marketers are hired for a reason – they typically have experience at multiple companies where they optimized the free trial experience for conversion to paid. But, relying too heavily on intuition is fraught with risks...just ask the creepy clown in the video below!

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John Rode
John Rode
October 07, 2015

Fox vs. Hedgehog: How Conversion Marketers Think

Philip Tetlock has published an intriguing book, "Superforecasting: The Art and Science of Predictions". Conversion marketers, it's time to figure out whether you're a fox or a hedgehog (say fox, say fox!).

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Danielle Kucera
Danielle Kucera
September 24, 2015

The Important QBR Prep You Aren't Doing

We have some very simple advice for you. Before you have your QBR, do a QBR. 

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Danielle Kucera
Danielle Kucera
September 17, 2015

The Definitive Customer Success Reading List  

You ask, and we deliver, oh loyal readers. Here's the definitive list of customer success reads from the team at Preact, namely our book-reading fiend Michelle Fitzgerald.

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Carmina Sicangco
Carmina Sicangco
September 04, 2015

Onboard Customers Like a Beast

Remember the first day of college?

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Danielle Kucera
Danielle Kucera
August 28, 2015

To Decrease Customer Churn, Get to Know This Data

There’s this story we tell at Preact – the moment we first realized we were onto something worth being onto. 

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Danielle Kucera
Danielle Kucera
August 20, 2015

The Maddening Question Customers Have to Ask Too Often

A few days ago, I asked my colleagues to share terrible customer service experiences. I specifically dug for situations where they had no idea who to call and ended up pleading with multiple reps to solve their problem.

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Danielle Kucera
Danielle Kucera
August 13, 2015

Crush the Quarter With 3 Customer Success Strategy Templates and Pie

Sourdough bread recipes and templates have a lot in common. 

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Tushar Shah
Tushar Shah
August 04, 2015

Get Emotional About Customer Success

One of the most interesting issues in customer success today is to how to make your clients successful not only functionally, but emotionally.

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