Philip Tetlock has published an intriguing book, "Superforecasting: The Art and Science of Predictions". Conversion marketers, it's time to figure out whether you're a fox or a hedgehog (say fox, say fox!).
We have some very simple advice for you. Before you have your QBR, do a QBR.
You ask, and we deliver, oh loyal readers. Here's the definitive list of customer success reads from the team at Preact, namely our book-reading fiend Michelle Fitzgerald.
There’s this story we tell at Preact – the moment we first realized we were onto something worth being onto.
A few days ago, I asked my colleagues to share terrible customer service experiences. I specifically dug for situations where they had no idea who to call and ended up pleading with multiple reps to solve their problem.
Sourdough bread recipes and templates have a lot in common.
One of the most interesting issues in customer success today is to how to make your clients successful not only functionally, but emotionally.